Recent Blog Posts - Paper Leaf

User Experience to Become a Google Ranking Factor for SEO
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User Experience to Become a Google Ranking Factor for SEO
On Thursday, May 28, 2020, Google announced that a user’s page experience will become a considerable ranking factor in their search algorithm. Another way to think of this is that, once these changes roll out, if you have good UX, you will rank better in search results than those who have p...
Published at Paper Leaf
COVID-19 Update: When Will We Return to the Office?
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COVID-19 Update: When Will We Return to the Office?
I can’t believe it’s been over 2 months since we shifted to fully remote work in response to the global pandemic. Since that time, our team has continued to deliver the work and client service we are known for – except we’ve been delivering it from our home offices, our bedrooms...
Published at Paper Leaf
3 Website Development Grants for Canadian Non-Profits
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3 Website Development Grants for Canadian Non-Profits
This article is a guest post from a professional grant writer, David Kincade. My friends at Paper Leaf wanted to know: are website development grants for Canadian non-profits available, and feasible to win, when it comes to building a new website? The short answer: Yes. That said, the grant disco...
Published at Paper Leaf
Digital To-Dos for Your Organization in a Downturn
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Digital To-Dos for Your Organization in a Downturn
In times like this, when most of us are working remotely and likely facing a slowdown in our respective organizations, you might be at a bit of a loss. Normally, our days are filled with our standard tasks. Now, those might be on hold. The to-do list might be shorter than normal. So… what n...
Published at Paper Leaf
COVID-19 Update: We Are Going Fully Remote
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It’s strange times in the world right now. More cases of COVID19 are emerging in Alberta and Canada, and in order to practice social distancing, flatten the curve, and be generally responsible, Paper Leaf will shift to fully remote work effective Tuesday, March 17, 2020. That means our last...
Published at Paper Leaf
Outcomes Before Features
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Often, planning for digital projects revolves around features. Features like: API integration with our CRM Support for content workflow with multiple authors Etc. Features are important to digital project success – don’t get me wrong – but whenever we work with clients, we start with outcom...
Published at Paper Leaf
Paper Leaf Named Top Web & App Design Firm on Clutch 1000
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It can be difficult to implement high-end custom software solutions for your company while also operating at peak performance. That’s what our team at Paper Leaf does, and why we work with our clients. We’re dedicated to producing top-notch digital products and delivering award-winning webs...
Published at Paper Leaf
Paper Leaf Recognized as Triple Award-Winning Agency
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On November 8, we travelled to Calgary for the 2019 Ember Awards. The next day, we travelled home toting 3 different awards! That’s right, we were fortunate enough to be 3x Ember Award Winners, winning in each of the following categories: Best Mobile App (Firesmart Begins at Home App / iOS ...
Published at Paper Leaf
Paper Leaf Makes Clutch Top Agencies in Canada List
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Paper Leaf Makes Clutch Top Agencies in Canada List
*chanting* We’re number 12! We’re number 12! The ratings and reviews site Clutch.co released their annual list this week, highlighting 308 top agencies located in Canada in the digital services sector– and we’re happy to announce that we’re ranked number 12 in the nation i...
Published at Paper Leaf
Content Management with WordPress Layout Engine
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Content Management with WordPress Layout Engine
The Flexible Layout System When first starting into the task of organizing content entry for a website, there are all sorts of options for how to present that to the content editor. Do we go with an off-the-shelf page builder plugin? A highly rigid, templated layout of “fill in the blank...
Published at Paper Leaf
Methods, Tips & Tricks for Effective Prototyping
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Methods, Tips & Tricks for Effective Prototyping
Prototyping is where all the discovery phase work we’ve done to date comes together. It’s the first manifestation of the project brief, the user personas, the user stories & acceptance criteria, the discovery audit, the information architecture, and the user journeys. We take all of this work...
Published at Paper Leaf
How to Properly Execute Information Architecture & User Journeys
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How to Properly Execute Information Architecture & User Journeys
As we’ve been progressing down the path of your digital project discovery, the outcomes have been getting more and more tangible. We went from a high-level project brief to some general user personas to user stories that support the brief and the personas to acceptance criteria that – when used i...
Published at Paper Leaf
Discovery Audits: Why They Matter & How to Do ‘Em
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Discovery Audits: Why They Matter & How to Do ‘Em
When we’re staring down the barrel of a redesign project for a website, web app, or mobile application, too often we forget that we have a huge pool of data and insight to draw from already – the existing site or app. We’re talking about an audit: the evaluation of a product to determine its [...
Published at Paper Leaf
Completing User Stories with Acceptance Criteria
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Completing User Stories with Acceptance Criteria
We’ve already established the importance of user stories when it comes to the discovery phase of a digital project. However, user stories in a vacuum are not enough – left alone, they leave way too much room for assumption and error.  And we all know that Assumptionville is where projects go to d...
Published at Paper Leaf
How to Prioritize User Stories (and Build the Right Features)
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How to Prioritize User Stories (and Build the Right Features)
So you’ve worked with your stakeholders and users to capture a big pile of user stories for your new website or app –  but we can’t, and shouldn’t, build everything people ask for. Money doesn’t grow on trees, and certainly some items are higher value than others. We need to prioritize. We need t...
Published at Paper Leaf
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