Paper Leaf

We’re a small but mighty team of 6 who specialize in the strategy, planning, and execution of award-winning brand identities and custom websites. Our aim is to use our skills to help our clients grow & to improve the world we’re in. We work with clients big and small, as well as local and international.

Recent Blog Posts

Paper Leaf Recognized as Triple Award-Winning Agency
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On November 8, we travelled to Calgary for the 2019 Ember Awards. The next day, we travelled home toting 3 different awards! That’s right, we were fortunate enough to be 3x Ember Award Winners, winning in each of the following categories: Best Mobile App (Firesmart Begins at Home App / iOS ...
Published at Paper Leaf
Paper Leaf Makes Clutch Top Agencies in Canada List
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Paper Leaf Makes Clutch Top Agencies in Canada List
*chanting* We’re number 12! We’re number 12! The ratings and reviews site Clutch.co released their annual list this week, highlighting 308 top agencies located in Canada in the digital services sector– and we’re happy to announce that we’re ranked number 12 in the nation i...
Published at Paper Leaf
Content Management with WordPress Layout Engine
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Content Management with WordPress Layout Engine
The Flexible Layout System When first starting into the task of organizing content entry for a website, there are all sorts of options for how to present that to the content editor. Do we go with an off-the-shelf page builder plugin? A highly rigid, templated layout of “fill in the blank...
Published at Paper Leaf
Methods, Tips & Tricks for Effective Prototyping
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Methods, Tips & Tricks for Effective Prototyping
Prototyping is where all the discovery phase work we’ve done to date comes together. It’s the first manifestation of the project brief, the user personas, the user stories & acceptance criteria, the discovery audit, the information architecture, and the user journeys. We take all of this work...
Published at Paper Leaf
How to Properly Execute Information Architecture & User Journeys
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How to Properly Execute Information Architecture & User Journeys
As we’ve been progressing down the path of your digital project discovery, the outcomes have been getting more and more tangible. We went from a high-level project brief to some general user personas to user stories that support the brief and the personas to acceptance criteria that – when used i...
Published at Paper Leaf
Discovery Audits: Why They Matter & How to Do ‘Em
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Discovery Audits: Why They Matter & How to Do ‘Em
When we’re staring down the barrel of a redesign project for a website, web app, or mobile application, too often we forget that we have a huge pool of data and insight to draw from already – the existing site or app. We’re talking about an audit: the evaluation of a product to determine its [...
Published at Paper Leaf
Completing User Stories with Acceptance Criteria
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Completing User Stories with Acceptance Criteria
We’ve already established the importance of user stories when it comes to the discovery phase of a digital project. However, user stories in a vacuum are not enough – left alone, they leave way too much room for assumption and error.  And we all know that Assumptionville is where projects go to d...
Published at Paper Leaf
How to Prioritize User Stories (and Build the Right Features)
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How to Prioritize User Stories (and Build the Right Features)
So you’ve worked with your stakeholders and users to capture a big pile of user stories for your new website or app –  but we can’t, and shouldn’t, build everything people ask for. Money doesn’t grow on trees, and certainly some items are higher value than others. We need to prioritize. We need t...
Published at Paper Leaf
Understanding and Creating User Stories
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Understanding and Creating User Stories
When we’re getting started building a digital product, we need to understand why we’re building it (in the form of a digital project brief) and who we’re building it for (which can be captured in user personas). But then we get to the question: what exactly needs to be built? That’s where user st...
Published at Paper Leaf
The Ultimate Guide to Writing User Personas
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The Ultimate Guide to Writing User Personas
Imagine you’re designing a vehicle. There are countless decisions to make when starting that process. How many doors should it have? Should it be manual or automatic? Should it have a backup camera? Does highway mileage matter? What colours should it be available in? Even basic stuff: is it a tru...
Published at Paper Leaf