Paper Leaf

We’re a small but mighty team of 6 who specialize in the strategy, planning, and execution of award-winning brand identities and custom websites. Our aim is to use our skills to help our clients grow & to improve the world we’re in. We work with clients big and small, as well as local and international.

Recent Blog Posts

Discovery Audits: Why They Matter & How to Do ‘Em
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Discovery Audits: Why They Matter & How to Do ‘Em
When we’re staring down the barrel of a redesign project for a website, web app, or mobile application, too often we forget that we have a huge pool of data and insight to draw from already – the existing site or app. We’re talking about an audit: the evaluation of a product to determine its [...
Published at Paper Leaf
Completing User Stories with Acceptance Criteria
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Completing User Stories with Acceptance Criteria
We’ve already established the importance of user stories when it comes to the discovery phase of a digital project. However, user stories in a vacuum are not enough – left alone, they leave way too much room for assumption and error.  And we all know that Assumptionville is where projects go to d...
Published at Paper Leaf
How to Prioritize User Stories (and Build the Right Features)
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How to Prioritize User Stories (and Build the Right Features)
So you’ve worked with your stakeholders and users to capture a big pile of user stories for your new website or app –  but we can’t, and shouldn’t, build everything people ask for. Money doesn’t grow on trees, and certainly some items are higher value than others. We need to prioritize. We need t...
Published at Paper Leaf
Understanding and Creating User Stories
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Understanding and Creating User Stories
When we’re getting started building a digital product, we need to understand why we’re building it (in the form of a digital project brief) and who we’re building it for (which can be captured in user personas). But then we get to the question: what exactly needs to be built? That’s where user st...
Published at Paper Leaf
The Ultimate Guide to Writing User Personas
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The Ultimate Guide to Writing User Personas
Imagine you’re designing a vehicle. There are countless decisions to make when starting that process. How many doors should it have? Should it be manual or automatic? Should it have a backup camera? Does highway mileage matter? What colours should it be available in? Even basic stuff: is it a tru...
Published at Paper Leaf
How to Write an Effective Digital Project Brief
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How to Write an Effective Digital Project Brief
Digital project briefs come in a variety of shapes and sizes, and there’s more than one right way to tackle them. Some are huge – flying in the face of the word “brief” – and some are tiny. Some demand alllll the details, while some demand only a high-level view. One indisputable fact, though, is...
Published at Paper Leaf
Paper Leaf Wins Software Design Award
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Paper Leaf Wins Software Design Award
I’m excited. Not just because I finally bought a fat bike to ride trails with my dog all winter, but more so to announce that we won an award in the Software category from Digital Alberta, at the 2018 Ember Awards, for the voter registration application we delivered for Elections Alberta. T...
Published at Paper Leaf
Building a Better Communication Platform for School Boards
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Building a Better Communication Platform for School Boards
The Alberta School Board Association (ASBA) represents and champions Alberta’s 61 locally-elected separate, public and francophone school boards. ASBA offers a provincial voice to school boards and provides a wide range of education and consulting services. ASBA’s previous website was dated and p...
Published at Paper Leaf
Gutenberg for Paper Leaf Clients
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Gutenberg, a landmark upcoming release for WordPress in version 5.0, marks an enormous shift in the publishing and theming landscape for sites powered by the platform. It’s a new editor designed as the first step away from the current content editing experience in WordPress, and towards a more vi...
Published at Paper Leaf
How to Get a Response from that Elusive Client
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How to Get a Response from that Elusive Client
As Project Managers, we pride ourselves on our impeccable communication skills. Tactful and concise communication – both between you and your team, and your and your client – is vital to a project’s success. Occasionally, requests for valuable client contributions (like information or...
Published at Paper Leaf