Kick Point Blog

Kick Point develops actionable digital strategies and recommends proven tactics to companies that increase revenue. We’re based in downtown Edmonton, but we look great on camera so we do work with clients across the globe.

Recent Blog Posts

9 Google Ads Mistakes That Are Hurting Your Business
Posted
Marketing your business is a step in the right direction, and Google Ads is a great tool that can help you grow your business. However, you can end up wasting hundreds (or thousands) of dollars a month if your campaigns are poorly configured. The post 9 Google Ads Mistakes That Are Hurting Your B...
Published at Kick Point Blog
Content Consumption: Go Beyond Pageviews
Posted
If you were asked to report on how your website visitors were engaging with your content, the metrics just weren't good enough. So we came up with another method — Content Consumption. The post Content Consumption: Go Beyond Pageviews appeared first on Kick Point Inc..
Published at Kick Point Blog
How to Add an SVG Logo to Your Squarespace Website
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SVGs look crisp at any resolution which makes them a great option for logo files on your website. Squarespace doesn’t make adding them easy, but it is possible. This will help you do that. The post How to Add an SVG Logo to Your Squarespace Website appeared first on Kick Point Inc..
Published at Kick Point Blog
9 Ways To Make Your Content More Impactful
Posted
You can't just write content and hope for the best. You have to write what about your audience needs to read. Plan, research, always consider SEO, answer questions — this is a list of tips to make sure your content has a true impact on your business. The post 9 Ways To Make Your Content More Impa...
Published at Kick Point Blog
The Readability Formula: Making Your Website Easy-to-Read
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Customers and clients don’t like to struggle: give them a comfortable reading experience, and they’re more likely to give you more of their time. The post The Readability Formula: Making Your Website Easy-to-Read appeared first on Kick Point Inc..
Published at Kick Point Blog
Gifts for the Discerning Graphic Designer in Your Life
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Shopping for a fussy creative can be a daunting task — this list is here to help you shop! The post Gifts for the Discerning Graphic Designer in Your Life appeared first on Kick Point Inc..
Published at Kick Point Blog
How to Change Title Tags and Meta Descriptions in Squarespace
Posted
Squarespace is an excellent platform — but you need to go beyond the default settings to make sure that your site is sound in terms of SEO. The post How to Change Title Tags and Meta Descriptions in Squarespace appeared first on Kick Point Inc..
Published at Kick Point Blog
Why You Shouldn’t Use AdWords Express
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Think you can trust Google to manage your online advertising for you? Think again. The post Why You Shouldn’t Use AdWords Express appeared first on Kick Point Inc..
Published at Kick Point Blog
There is Magic in Storytelling (and in Speedy Websites)
Posted
How do you design and build a website that sees a 4000% spike in traffic over a single two-week period each year? 🤔 The post There is Magic in Storytelling (and in Speedy Websites) appeared first on Kick Point Inc..
Published at Kick Point Blog
There is Magic in Storytelling (and in Speedy Websites)
Posted
How do you design and build a website that sees a 4000% spike in traffic over a single two-week period each year? 🤔 The post There is Magic in Storytelling (and in Speedy Websites) appeared first on Kick Point Inc..
Published at Kick Point Blog