Frank Online Marketing

We help Canadian companies profit from the Internet, and non-Canadian companies sell to Canadians.

Recent Blog Posts

21 Quotes about Customer Experience, Marketing & HR, from a year of Frank Reactions Podcasts - Blog – Frank Reactions
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21 Quotes about Customer Experience, Marketing & HR, from a year of Frank Reactions Podcasts - Blog – Frank Reactions
The Frank Reactions podcast gives me the great joy of interviewing many smart people in the customer experience, human resources and marketing worlds. As we begin 2018, here are some of my favorite quotes and tips from last year’s podcasts. …Continue Reading → The post 21 Quotes...
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Bah, Humbug: Scrooge’s Top 5 Marketing Predictions for 2018 - Blog – Frank Reactions
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Are Those Annual Marketing Predictions Lists a Waste of Your Reading Time? Clickbait. We all fall victim to it. At this time of year, the easiest form of clickbait is predictions lists for the coming year. As someone who has …Continue Reading → The post Bah, Humbug: Scrooge’s Top 5 Ma...
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Here’s a Great Alternative for Corporate Gifts This Holiday Season - Blog – Frank Reactions
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Here’s a Great Alternative for Corporate Gifts This Holiday Season - Blog – Frank Reactions
Are you looking for a present that’s not the usual gift basket for your clients this Christmas? If you are, well written business books make awesome gifts! There are a ton of good business books out there. I’ve interviewed the …Continue Reading → The post Here’s a Great Al...
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Why Don’t People Care About Their Data Security? - Blog – Frank Reactions
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Why Don’t People Care About Their Data Security? - Blog – Frank Reactions
Humans are notorious for saying one thing but doing another. Data security is a case in point. A year ago I would have agreed with this stat from CGI (and other similar studies), showing that cybersecurity would become a differentiator …Continue Reading → The post Why Don’t Peop...
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Web Accessibility Isn’t Just a “Nice to Have” - Blog – Frank Reactions
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Web Accessibility Isn’t Just a “Nice to Have” - Blog – Frank Reactions
Web Accessibility Helps Everyone One in five Americans self-identify as having a disability, and with the aging of the population, that number keeps on growing. On top of that, there are the masses of people in their 40s and beyond …Continue Reading → The post Web Accessibility Isn’t ...
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If You Run a Retail Store, You’d Better Listen to This. Life As You’ve Known It Is Over. - Blog – Frank Reactions
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If You Run a Retail Store, You’d Better Listen to This. Life As You’ve Known It Is Over. - Blog – Frank Reactions
Why Should Anyone Come to Your Retail Store? (This is Part 2 of my interview with Retail Prophet, Doug Stephens. Listen to Part 1 here.) It’s tempting to believe that because e-commerce still only represents a small fraction of retail …Continue Reading → The post If You Run a Re...
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How Do You Build Internal Support for Your Ideas? - Blog – Frank Reactions
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These clips were from a talk I gave to the Marketing Research & Intelligence Association’s annual conference recently. The overall talk was about the value of market research and how to get the support and funding needed to do it. …Continue Reading → The post How Do You Buil...
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From Vision To Customers: How To Create A Service Culture - Blog – Frank Reactions
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Tips For Creating a Service Culture in Your Organization Jeff Toister’s new book, The Service Culture Handbook, gives practical, step-by-step guidance for how to create a culture of strong, caring customer service in your organization. It is a great companion …Continue Reading →...
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What I Learned About Customer Experience at the CXPA’s 2017 Insight Exchange - Blog – Frank Reactions
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What I Learned About Customer Experience at the CXPA’s 2017 Insight Exchange - Blog – Frank Reactions
Why I Go to the CXPA Insight Exchange Of all the customer experience conferences I go to the CXPA’s Insight Exchange is my favorite. Why? It is just the right size (about 350 people). Not so many that you feel …Continue Reading → The post What I Learned About Customer Experience...
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Wowing Customers Doesn’t HAVE to be Expensive! - Blog – Frank Reactions
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Wowing Customers Doesn’t HAVE to be Expensive! - Blog – Frank Reactions
It Isn’t Just in the Luxury Market That You Can Wow Customers Yes, the Fairmont is a high-end hotel. So, yes, they do have more money to spend on “wowing” customers. But this is a great example of doing it …Continue Reading → The post Wowing Customers Doesn’t H...
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