Brad Ferguson

Working everyday to ensure Edmonton and the Capital Region outperforms every other jurisdiction in North America.

Recent Blog Posts

Absence of Rankings
Posted
In the private sector, it’s pretty easy to know whether your organization is outperforming the others in your industry sector. It is easy to find out if you have better margins, or lower employee turnover, a lower costs structure or … Continue reading →
Published at Brad Ferguson
Too Big To Function
Posted
Go back to early Chinese history, the Roman Empire, the writings of Karl Marx or Max Webster and you will find that bureaucracy has always existed. It exists at the family level with parental hierarchy. It exists in military regimes … Continue reading →
Published at Brad Ferguson
Time to Expect More
Posted
Not all, but many in the public service have forgotten the larger mission, have become demoralized, and have adopted a behaviour of mediocrity. How could they not?  Politicians are stuck in ideological dogma. Leadership is based on polling, not principles. … Continue reading →
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Calling All Leaders!!
Posted
Our system is broken, and we know it’s broken. Our public service – those bureaucracies, institutions, universities and healthcare systems – who once gave our country a massive advantage over others, are fast becoming the Achilles heel of our competitiveness. … Continue reading →
Published at Brad Ferguson
Where Credit is Due
Posted
Every time I tell the Edmonton story, from Hangzhou to Helsinki, from roundtables of 10 to audiences of 1100, people are fascinated how we evolved the Edmonton brand and engaged our whole community in the process. They ask, “How did … Continue reading →
Published at Brad Ferguson
Let’s Talk Brand & Reputation
Posted
What are the first images that come to mind when people think of the word Edmonton? Are they images of festivals and events? Images of young entrepreneurs? Images of blue skies and river valleys? Images of Rogers Place and PCL … Continue reading →
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Canada’s Budget for Edmonton Businesses
Posted
Last night at dinner, the discussion on the federal budget was deafening. Everyone was focused on the escalating debt and the deficit, all with spirited and good intention. But beyond the big looming debt number, not one business owner knew … Continue reading →
Published at Brad Ferguson
Global Intention
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After university, I decided to spend a year abroad – something every student should do before they enter the workforce and inherit the conventional view of possibilities. I headed for Japan, fascinated with how this country had emerged post-WWII as … Continue reading →
Published at Brad Ferguson
Talk to the Customer
Posted
When sales were down and anxiety was rising, my ol’ boss George Goeders at Procter & Gamble used to say to me, “You can’t solve it by sitting in here, get out there and go talk to the customer.” Words … Continue reading →
Published at Brad Ferguson
Structure Follows Strategy
Posted
It has been a long time since Alberta had a Ministry of Economic Development & Trade, and it is long overdue. The announcement by Premier Notley last Thursday brought cheers from many across the province, as we can now establish … Continue reading →
Published at Brad Ferguson