Brad Ferguson

Working everyday to ensure Edmonton and the Capital Region outperforms every other jurisdiction in North America.

Recent Blog Posts

Time to Expect More
Posted
Not all, but many in the public service have forgotten the larger mission, have become demoralized, and have adopted a behaviour of mediocrity. How could they not?  Politicians are stuck in ideological dogma. Leadership is based on polling, not principles. … Continue reading →
Published at Brad Ferguson
Calling All Leaders!!
Posted
Our system is broken, and we know it’s broken. Our public service – those bureaucracies, institutions, universities and healthcare systems – who once gave our country a massive advantage over others, are fast becoming the Achilles heel of our competitiveness. … Continue reading →
Published at Brad Ferguson
Where Credit is Due
Posted
Every time I tell the Edmonton story, from Hangzhou to Helsinki, from roundtables of 10 to audiences of 1100, people are fascinated how we evolved the Edmonton brand and engaged our whole community in the process. They ask, “How did … Continue reading →
Published at Brad Ferguson
Let’s Talk Brand & Reputation
Posted
What are the first images that come to mind when people think of the word Edmonton? Are they images of festivals and events? Images of young entrepreneurs? Images of blue skies and river valleys? Images of Rogers Place and PCL … Continue reading →
Published at Brad Ferguson
Canada’s Budget for Edmonton Businesses
Posted
Last night at dinner, the discussion on the federal budget was deafening. Everyone was focused on the escalating debt and the deficit, all with spirited and good intention. But beyond the big looming debt number, not one business owner knew … Continue reading →
Published at Brad Ferguson
Global Intention
Posted
After university, I decided to spend a year abroad – something every student should do before they enter the workforce and inherit the conventional view of possibilities. I headed for Japan, fascinated with how this country had emerged post-WWII as … Continue reading →
Published at Brad Ferguson
Talk to the Customer
Posted
When sales were down and anxiety was rising, my ol’ boss George Goeders at Procter & Gamble used to say to me, “You can’t solve it by sitting in here, get out there and go talk to the customer.” Words … Continue reading →
Published at Brad Ferguson
Structure Follows Strategy
Posted
It has been a long time since Alberta had a Ministry of Economic Development & Trade, and it is long overdue. The announcement by Premier Notley last Thursday brought cheers from many across the province, as we can now establish … Continue reading →
Published at Brad Ferguson
Why Are We Waiting?
Posted
There’s a nervousness growing on the streets and in the conversations happening in our coffee shops across Alberta. There is concern and angst among people who are typically risk-takers, adventurers and entrepreneurs. And it’s becoming infectious. And it’s becoming concerning. &...
Published at Brad Ferguson
Relative Advantages at Risk
Posted
Like many, I watched both the Canadian and U.S. political debates last week. And like many I shook my head at the shameless pursuit of these potential leaders to get their media sound bites, as opposed to the much needed … Continue reading →
Published at Brad Ferguson